Design for Love:
Over the years, alongside commercial work, we’ve maintained an internal practice at Obys called Design for Love — dedicated time where designers are free to create self-initiated projects driven by curiosity, research, and experimentation rather than briefs or business goals.
Some of these experiments later became an important part of the studio itself: Typography Principles, Grids, AIM — AI Modernism of Kharkiv, and other independent explorations that helped shape our visual language and way of thinking.
Obys Experiment Space continues this practice.
Not as a portfolio, but as an archive of unfinished ideas, hidden concepts, unreleased directions, and fragments of the process that usually remain invisible behind final case studies.